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Strategy Of Bmw

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... ranges from $39-54,000). Furthermore, BMW subsists to a new form of marketing strategy, called the quality-driven car series line, the BMW Series 5, which features four new cars, manufactured and produced using the newest design and are, indeed, symbols of wealth and expensive taste. These characteristics are illustrated and highlighted in BMW's new . This year, Apple Computer and BMW introduced a new adapter that enables owners of many BMW automobiles (3 Series, Z4 adapters for additional BMW models and car manufacturers. Dalrymple, Jim. "Apple Hitches a Ride With BMW." PC World 23 June 2004. ...



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Sources list for STRATEGY OF BMW:

Cookson, S. "BMW: The Ultimate Driving Machine." German Sports Cars. July, 2003. http://www.germansportscars.co.uk/bmw.htm
The Incredible German Sports Car

Bentley, Robert. BMW Enthusiast's Companion: Owner Insights on Driving, Performance and Service. Palo Alto, California: Bentley, Robert, Incorporated: November 1995.
Luxury Cars

Halliday, Jean. "BMW Crowds Into Rapidly Expanding Luxury SUV Market." Advertising Age. January 24, 2000: 53.
Luxury Cars

BMW Classics. (2004). Retrieved November 7, 2004, from http://www.bmwworld.com/
Japanese and European Automobiles

Johnson, Richard. "GM in Trouble If it Blinks, Misses BMW." Automotive News. March 27, 2000: 52-57.
Luxury Cars

 

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