Sources list for MAREKTING COMMUNICATIONS STRATEGY OF MCDONALD'S CHINA:

Fill, C. (2002) Marketing Communications: contexts, strategies and applications (3^rd Ed.), Harlow: Prentice Hall.
British Airways

Smeltzer, L.R., Leonard, D.J., Hynes, G.E. "Managerial Communication Strategies and Applications, Second Edition." Boston: McGraw-Hill Irwin, 2002.
Interviewing Strategy

Smeltzer, Larry R., Leonard, Donald J., and Hynes Geraldine E. Managerial Communication: Strategies and Applications. Second Edition. Boston: MacGraw-Hill Higher Education
Communication

Mayfield, Jacqueline, and Milton Mayfield (1999). Leader Communication Strategies: Critical Paths to Improving Employee Commitment. American Business Review, vol. 20, pp. 89-94.
Global Marketing

Peltier, James W., John Schibrowsky, and Don Schultz (2002), "Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable Giving Behavior," Journal of Advertising Research.
Psychographics

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